Our most emblematic fragrance, Demeter's Dirt was made to smell exactly like the dirt from the fields around the Pennsylvania family farm belonging to our founding perfumer. We think of this as April 10th when the plowing begins in the Northeast U.S. The turned earth with a touch of last season's corn stalks. Beautiful. Dirt is Earth and Earth is Dirt, not all Earth and not all Dirt are created equal. The ancient philosopher Empedocles explained the nature of the universe through the interaction of two governing principles, Love and Strife, on four primary elements: air, fire, earth, and water. Earlier philosophers believed that the quality of matter depends on the quantity of a particular element. Empedocles argued that the quality of matter depends exclusively on the ratio of its elements. A stone, for example, is stone because of a unique ratio of air, fire, earth, and water. Ratios and combinations are also the essence of Demeter's Dirt fragrance. People will occasionally say 'This doesn't smell like Dirt to me'. Well, where did they grow up? Arizona? Georgia? The South of France? Well, then our Dirt isn't going to smell like dirt to them.