Demeter was conceived in the East Village of New York City in 1996 a unique point of view about fragrance, a perspective that still remains unique, but that continues to expand. The original mission was to capture the beautiful smells of the garden and nature in wearable form. Consistent with that mission we took the Demeter name, inspired by the Greek Goddess of Agriculture. The first three Demeter fragrances, based on that ideal, were Dirt, Grass and Tomato, and were sold in a few stores in NYC.
Today, with fragrances from Baby Powder and Pure Soap to Gin & Tonic, Play Doh, Vanilla Cake Batter and even Pizza, we have radically expanded our olfactory goals and geographic reach. Today, not only can you buy Demeter fragrances from Apple Blossom to Zombie, you can also buy them from New York, to Beijing, to Moscow to London.