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Archives

March 2016

Behind the Scenes at a Glamour Video

Posted by: Mark D. Crames, CEO Demeter Fragrance Library on March 16, 2016

Behind the Scenes at a Glamour VideoI had the pleasure of consulting and providing Demeter fragrances for a Conde Nast project at Glamour. The idea was to have a trio of young men blend fragrances for their girlfriends, using Demeter's single note fragrances as the elements to build a more complex scent that tells the couple's story.

This…

Fragrant Thoughts on March

Posted by: Mark D. Crames, CEO Demeter Fragrance Library on March 09, 2016

Fragrant Thoughts on March aMore and more I find that my personal fragrance preferences are seasonally driven, and not merely in the sense of bigger fragrances in colder weather, or lighter versions of old favorites in the summer. Rather, I find the entire way I think about and feel about scent changes, not just with my mood, but with the…

Fragrance can change the way you feel

Posted by: Mark Crames, CEO Demeter Fragrance Library on March 09, 2016

Mark D Crames, CEOI have spent over 30 years in the fragrance industry.  I started in fragrance in 1985 because of a simple idea; that a beautiful smell can change the way you feel and lift your spirits. Since then, I have watched that simple ideal get buried under a mountain of marketing, focus groups and obfuscation passed off as mystery and sexuality.  And don't forget outright…

Fragrance and Art

Posted by: Mark D. Crames, CEO Demeter Fragrance Library on March 02, 2016

Perfume is an art form, in the same genre as music and painting.  It requires talent, expertise and most of all, passion.
-              Clive Christian

Fragrance and ArtAt Demeter, we spend a lot of time thinking about how to make great fragrance for every day.  That's because fragrance seems to me to be the only consumer product…