Perfume is an art form, in the same genre as music and painting. It requires talent, expertise and most of all, passion.
- Clive Christian
At Demeter, we spend a lot of time thinking about how to make great fragrance for every day. That's because fragrance seems to me to be the only consumer product category where everyone is trying to make fine art - the most complex, highly packaged, sexualized and excessively marketed category there is. I have always wondered why we were not like other industries, where the everyday or mid-level product category is much larger than the prestige part of the category.
More ready to wear is sold at Macy's then at all the haute couture, on all the runways, in all the world. Toyota sells a lot more cars than Mercedes. And Mercedes sells a lot more cars than Ferrari. But in fragrance, no one wants to be Honda or Buick or Toyota.
“A person’s fragrance “wardrobe” should include more than just designer or classic perfumes. Having a fragrance wardrobe of just designer perfumes is like having a wardrobe of nothing but evening clothes – beautiful but not what you might want for everyday life. You need the comfortable clothes as well.”
- Christopher Brosius, Founder – Demeter Fragrance Library
While we can debate whether fragrance is an art form or a craft, what I find most interesting is the incorporation of fragrance into other art forms. In essence, art is a manipulation of the senses to make you experience something differently, either intellectually, emotionally, or both. Because we know fragrance can change the way you feel, and believe one of the best ways to demonstrate that is in the context of art, where the purpose is to change perspective.
We have had the pleasure of adding scent to several different projects throughout the years, and it is always exhilarating to do these projects, and take our perfumery to the next level. Some of those projects have included:
Tomboy: A limited edition scent designed to reflect the dissonance of the ultimate 1980s Tomboys, the PowerPuff Girls.
Alan Phelan: For his retrospective at the Irish Museum of Modern Art, Alan Phelan wanted to add scent as yet another dimension to his room size installation sculpture. "Orange Rim Cleaner”, blended by our Perfumer, Mark Crames, to Alan's specification, represented the orange scented industrial degreasing scent that Alan sought to sculpture.
A limited enmity ion fragrance with a floral heart.
Scent Culture Institute: In collaboration with The Scent Culture Institute (with co-curator Ashraf Osman), Demeter Fragrance Library is featured in the “Olfactory Exhibition series” at Kunstmuseum Thun in Zurich, Switzerland. The first exhibition of the 4-part series, called “The Scent of Materials,” is dedicated to the smells of materials in art. In the compilation of artworks and scents, the exhibit features a variety of Demeter Fragrances including Log Cabin, Turpentine, Dust and Vinyl.
We are always looking for new ways to show how fragrance can change the way you feel. What better way to demonstrate that than to bring art and fragrance closer together?