Demeter wants to expand the use of fragrance, each day, everywhere!
Because every time you smell something you love, you smile. And the world needs more smiles. It is just that simple, and that difficult: we believe people can change the way the feel, through scent.
We create environments where people can rediscover the wonderful world of scent that is too often overlooked or forgotten in our modern, multi-tasking world. That is because great fragrance, quite simply, makes for a better day. Ultimately, we want nothing less than to change the way fragrance is used throughout the world.
To make fragrance work every day, in addition to being great, it needs to be simple and understandable. All Demeter fragrances are single note fragrances, meaning they are the smallest combination of ingredients that expresses an olfactory idea. Notes are linear, which means they express their olfactory nature immediately and do not change over time.
This is very different from the top-middle-bottom note dry down that changes over time, associated with prestige fragrances. Linear is simple, and simple is perfect for every day. And because most Demeter fragrances are inspired by every day objects and experiences, they are familiar, comfortable and comforting, and understandable.