Holy Water

The Scent: We actually have good memories of church. The porcelain font, ozone scented water, oak scented pew - all mingled. Lovely, we think. To capture this scent, imagine an old European church, in a small town off the beaten track. This is the scent of the blessed water you might find there in an old stone container.

The Inspiration: When we came out with our Holy Water scent, NEW YORK MAGAZINE wrote that Madonna had been approached to do a scent with this name. It was, apparently, even too sacrilegious even for her. The use of holy water goes back to the earliest days of the Christian era. It is known that some of the faithful believed that holy water possessed curative properties for certain diseases, and that this was true in a special manner of baptismal water.