Mushroom

The Scent: Earthy and pungent, yet strangely sweet best describes Demeter's Mushroom Pick-Me-Up spray cologne. Ours just smells great; it has a bit of the same earthiness that our Dirt does. Imagine walking through a forest glade, the ground is glowing, and there are small mushrooms growing in a ring around you.

The Story: Neither plant nor animal, mushrooms are classified as fungi. The main body is subterranean, or lives on dead trees and living tree roots and can vary in size from a few inches to several miles wide. When they absorb a large amount of water, they can grow amazingly fast. Their fruits sprout out of the ground overnight. The effects of eating mushrooms makes hunting them a constant Russian roulette, even for those who know what they're doing. Before there were field guides, foraging festivals, and mushroom experts, mushrooms were often considered a strange and mystical occurrence. For instance, some mushrooms contain a chemical called luciferin, which causes the mushrooms to give off light reflected from their gills, making the ground glow in iridescent colors. This is called Foxfire. Before Anglo-Saxon Britain knew what caused this, they derided mushrooms as nothing but 'toadstools.' It's no wonder they avoided celebrating mushrooms; imagine walking through a forest glade, the ground is glowing, and there are small mushrooms growing in a ring around you. Freaky!